Likert Scale
Likert scale has different variations, and the aim is to measure the attitude of people. It is the most prevalent attitude scale to measure the opinion or perception of the public. A Likert scale is a psychometric scale usually associated with research used to represent people’s opinions and attitudes to a topic or subject matter. Likert scale is typically used in questionnaires which are designed to measure people’s attitudes, opinions, or perceptions. In surveys, Liker Scale is considered as a vital tool and is very widely used in questionnaires.
For measuring the opinion or attitude towards a given subject, Likert scale is an integral part of any research. Usually, Likert scale follows a five, seven, or nine-point agreement scale used to measure respondents’ agreement with a subject statement, with five and seven points used most frequently. One of the main assumptions of Likert scale is that the strength/intensity of an attitude is linear. Likert scale is designed to measure attitudes that are multi-item.
Likert scale is a unidimensional scale used to collect respondent attitudes and opinions. Likert scales are used to understand the respondent’s agreement or rating level of a particular subject under study rather than the preference of the subject from a group of item, which is ranking scale.
Rensis Likert, (1903 – 1981), American social scientist who developed this scale, and it is named after his name.
Types of Likert Scale
Level of Acceptability
1 – Totally unacceptable
2 – Unacceptable
3 – Slightly unacceptable
4 – Neutral
5 – Slightly acceptable
6 – Acceptable
7 – Perfectly Acceptable
Level of Appropriateness
1 – Absolutely inappropriate
2 – Inappropriate
3 – Slightly inappropriate
4 – Neutral
5 – Slightly appropriate
6 – Appropriate
7 – Absolutely appropriate
Level of Importance
1 – Not at all important
2 – Low importance
3 – Slightly important
4 – Neutral
5 – Moderately important
6 – Very important
7 – Extremely important
Level of Agreement
1 – Strongly disagree
2 – Disagree
3 – Somewhat disagree
4 – Neither agree or disagree
5 – Somewhat agree
6 – Agree
7 – Strongly agree
Knowledge of Action
1 – Never true
2 – Rarely true
3 – Sometimes but infrequently true
4 – Neutral
5 – Sometimes true
6 – Usually true
7 – Always true
Level of Difficulty
1 – Very difficult
2 – Difficult
3 – Neutral
4 – Easy
5 – Very easy
Reflect Me
1 – Very untrue of me
2 – Untrue of me
3 – Somewhat untrue of me
4 – Neutral
5 – Somewhat true of me
6 – True of me
7 – Very true of me
My Beliefs
1 – Very untrue of what I believe
2 – Untrue of what I believe
3 – Somewhat untrue of what I believe
4 – Neutral
5 – Somewhat true of what I believe
6 – True of what I believe
7 – Very true of what I believe
Priority
1 – Not a priority
2 – Low priority
3 – Medium priority
4 – High priority
5 – Essential
Level of Problem
1 – Not at all a problem
2 – Minor problem
3 – Moderate problem
4 – Serious problem
Affect of X
1 – No affect
2 – Minor affect
3 – Neutral
4 – Moderate affect
5 – Major affect
Level of Consideration
1 – Would not consider
2 – Might or might not consider
3 – Definitely consider
Level of Support/Opposition
1 – Strongly oppose
2 – Somewhat oppose
3 – neutral
4 – Somewhat favor
5 – Strongly favor
Level of Probability
1 – Not probable
2 – Somewhat improbable
3 – Neutral
4 – Somewhat probable
5 – Very probable
Level of Agreement
1 – Strongly disagree
2 – Disagree
3 – Neither agree or disagree
4 – Agree
5 – Strongly agree
Level of Desirability
1 – Very undesirable
2 – Undesirable
3 – neutral
4 – Desirable
5 – Very desirable
Level of Participation
1 – No, and not considered
2 – No, but considered
3 – Yes
Frequency – 5 point
1 – Never
2 – Rarely
3 – Sometimes
4 – Often
5 – Always
Frequency
1 – Never
2 – Rarely
3 – Occasionally
4 – A moderate amount
5 – A great deal
Frequency of Use
1 – Never
2 – Almost never
3 – Occasionally/Sometimes
4 – Almost every time
5 – Every time
Frequency – 7 Point
1 – Never
2 – Rarely, in less than 10% of the chances when I could have
3 – Occasionally, in about 30% of the chances when I could have
4 – Sometimes, in about 50% of the chances when I could have
5 – Frequently, in about 70% of the chances when I could have
6 – Usually, in about 90% of the chances I could have.
7 – Every time
Amount of Use
1 – Never use
2 – Almost never
3 – Occasionally/Sometimes
4 – Almost every time
5 – Frequently use
Level of Familiarity
1 – not at all familiar
2 – Slightly familiar
3 – Somewhat familiar
4 – Moderately familiar
5 – Extremely familiar
Level of Awareness
1 – not at all aware
2 – Slightly aware
3 – Somewhat aware
4 – Moderately aware
5 – Extremely aware
Level of Difficulty
1 – Very difficult
2 – Difficult
3 – Neutral
4 – Easy
5 – Very easy
Likelihood
1 – Extremely unlikely
2 – unlikely
3 – Neutral
4 – likely
5 – Extremely likely
Barriers
1 – Not a barrier
2 – Somewhat of a barrier
3 – Moderate barrier
4 – Extreme barrier
Level of Satisfaction – 5
1 – Very dissatisfied
2 – dissatisfied
3 – unsure
4 – satisfied
5 – Very satisfied
Level of Satisfaction – 5 point
1 – Not at all satisfied
2 – slightly satisfied
3 – moderately satisfied
4 – Very satisfied
5 – Extremely satisfied
Level of Satisfaction – 7 Point
1 – Completely dissatisfied
2 – Mostly dissatisfied
3 – Somewhat dissatisfied
4 – neither satisfied or dissatisfied
5 – Somewhat satisfied
6 – Mostly satisfied
7 – Completely satisfied
Level of Quality – 5 point
1 – Poor
2 – Fair
3 – Good
4 – Very good
5 – Excellent
Comparison of Two Products
1 – much worse
2 – somewhat worse
3 – about the same
4 – somewhat better
5 – much better
Level of Responsibility
1 – Not at all responsible
2 – somewhat responsible
3 – mostly responsible
4 – completely responsible
Level of Influence
1 – not at all influential
2 – slightly influential
3 – somewhat influential
4 – very influential
5 – extremely influential
