Demographic data means the statistics about the population in a particular geographical area. The word demographics derived from two Greek words, "demo" and "graphy" means "people" and "picture" respectively. Demographics profoundly influence the research decision....
Two Greek words constitute the word hypothesis "hypo" means under and "tithemi" means place. The dictionary meaning is "An idea or explanation for something that is based on known facts but has not yet been proved." Definition “Hypotheses are single tentative guesses,...
SCALE & MEASUREMENT Measurement and Scale in Research Methodology. Measurement is the process of describing some property of a phenomenon under study and assigning a numerical value to it. Measurement is considered as the foundation of scientific inquiry. In our...
Cronbachs Alpha Cronbachs alpha is one of the most widely used measures of reliability or survey data in the social and organizational sciences. When we need to test the internal consistency (reliability) of multiple Likert questions in a survey (scale), It is...
Ranking Scale Ranking scale questions are an essential tool in surveys questionnaires. In surveys, we need to establish some type of priorities among a set of subjects (Priority on policies, attributes, interest, organizations, individuals, etc.). For capturing this...
Likert Scale Likert scale has different variations, and the aim is to measure the attitude of people. It is the most prevalent attitude scale to measure the opinion or perception of the public. A Likert scale is a psychometric scale usually associated with...