SCALE & MEASUREMENT Measurement and Scale in Research Methodology. Measurement is the process of describing some property of a phenomenon under study and assigning a numerical value to it....
Cronbachs Alpha Cronbachs alpha is one of the most widely used measures of reliability or survey data in the social and organizational sciences. When we need to test the internal consistency...
Likert Scale Likert scale has different variations, and the aim is to measure the attitude of people. It is the most prevalent attitude scale to measure the opinion or perception of the...